Brainolicious™ and Brain Capital Awareness Gain Civic & Media Momentum
We’re thrilled to spotlight a client initiative that brings together intellectual property, public service, and public health.
Genein Letford, founder of Caffe Strategies, LLC, has been gaining national attention for her work advancing brain health education through Brainolicious™—a developing brand (and trademark application) focused on teaching children and families about the power of creativity and cognitive wellness.
In recent months, Genein and her young son have:
Appeared on ABC15 and Arizona Life Channel 3, discussing Brainolicious Adventures® and their brain health-focused book
Delivered speeches before city council, advocating for early brain health interventions in Arizona communities
Led the effort to establish “Brain Capital Awareness Month”, receiving official proclamations from the mayors of Phoenix, Avondale, and Buckeye
These civic recognitions support the urgent call for upstream interventions in brain health and cognitive development. In her speech to the City of Avondale, Genein emphasized that Alzheimer’s and stroke prevention must begin in childhood—and that the long-term solution lies in public education and creative engagement.
“This isn’t only about disease prevention. It’s about unlocking brain capital—creating environments that help brains thrive.”
— Genein Letford, City Council Address, July 2025
Nolan Heimann LLP is proud to support clients like Genein who are aligning trademark strategy with real-world impact and long-term community well-being.
Partner Adam Diament has worked closely with Genein on the development and protection of key trademarks—helping ensure that powerful ideas like Brainolicious™, Intercultural Creativity®, and Neurosomatic Creativity® are positioned to grow and thrive.
📺 Watch the Coverage
🎤 Watch the Speeches
At the Avondale City Council meeting, both Genein Letford and her son Shawn delivered powerful remarks advocating for early brain health education and the launch of Brain Capital Awareness Month. Their words brought urgency, vision, and personal perspective to a growing public movement.
🧠 Learn More About Brainolicious™ by visiting the website here
