From Concept to Execution: Where Immersive Projects Become Real
The third installment in our Blooloop series examines the gap between concept and execution — where immersive projects either become real or begin to unravel — and the structural discipline that keeps ambitious ideas intact.
Wendy Heimann-Nunes Co-Authors Harvard Business Review Article on Immersive Experiences
The best immersive experiences don't rely on spectacle or technology alone—they guide audiences through psychological engagement by answering six fundamental questions. Co-Managing Partner Wendy Heimann-Nunes and USC professor Joseph C. Nunes explain why in their new article for Harvard Business Review.