Future Forward Insights
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The Licensing Exchange Ep. 7: From Black Beanies to Global Brands: VP of Licensing Jennifer Staley on Growing BioWorld's Licensing Platform
In 20 years at BioWorld, Jennifer Staley has helped transform a small headwear company into a global licensed merchandise platform with 700 employees, 20 product categories, and offices in 13 countries. She sits down with David Schnider and Greg Pan to talk about how she got there — and where the industry is heading.