Wendy Heimann-Nunes & Mishawn Nolan Launch New Blooloop Series on the Legal Architecture of Immersive Experiences

Co-Managing Partners Wendy Heimann-Nunes and Mishawn Nolan have launched a new article series in Blooloop, the leading global resource for the attractions and immersive entertainment industry, exploring the legal architecture behind immersive and experiential development.

The first installment, "Why most immersive projects never get built and how to make sure your project is realised," unpacks a reality the industry rarely discusses: most immersive projects don't fail — they simply never get built. Wendy and Mishawn examine the gap between a compelling idea and a buildable project, and why structure, not creativity, is so often the deciding factor.

Drawing on their combined experience advising creators, IP holders, developers, and capital across location-based entertainment, themed experiences, and emerging tech, the article makes the case that legal structuring is not a downstream exercise — it's a design discipline that determines whether a project can withstand the transition from idea to execution.

The series will continue with future installments exploring the foundational decisions that shape immersive projects from inception.