Why Capital Follows Structure | Wendy Heimann-Nunes & Mishawn Nolan on Blooloop

Getting the Deal Done: Why Capital Follows Structure

Wendy Heimann-Nunes and Mishawn Nolan are back on ‍Blooloop with the latest article in their series on taking immersive projects from idea to opening day.

This time, the focus is financing. As a project moves toward investment, the conversation changes. Investors stop asking only whether the idea is exciting and start asking whether the deal can be understood: who owns what, how decisions get made, how revenue flows, and who carries the risk. When the developer, the IP holder, and capital each describe the economics differently, that uncertainty can stall a project that otherwise has strong momentum.

Wendy and Mishawn explain how defining revenue waterfalls, aligning participation, and setting the priority of returns makes a project legible to investors, and why, in immersive, capital moves toward what is most understandable, not what is most exciting.

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