Future Forward Insights
Each of us at Nolan Heimann has an affinity for new frontiers, from immersive entertainment and influencer brands to blockchain, DAO’s, and the metaverse(s), we are attorneys with deep knowledge that provide detailed expertise in executing novel aspects of our clients’ strategies. Protecting IP, while planning for its future growth and monetization, is at the heart of what we do.
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The Licensing Exchange Ep.4: From Style Guides to Trendsetting: Derrick Baca & Liz DeSilva on Building Fandom-First Merch
What makes licensed merchandise feel collectible—not forgettable? Derrick Baca and Liz DeSilva share how fandom insight, original art, and smart retail strategy helped propel Loungefly’s growth and how they’re applying those lessons to joy-driven product today.