Future Forward Insights
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The Licensing Exchange Ep. 11: From Music to Brands: Licensing Compliance Expert Marty Malysz on Scaling Global Licensing
How do global brands manage hundreds of licensing relationships simultaneously? Marty Malysz, president and founder of Dependable Solutions, walks through the software systems that keep licensing compliant, scaled, and profitable—from forecasting royalties to approving products across international markets. A 30-year industry veteran, Marty shares how specialization in brand licensing (versus music) saved his career, why size matters in licensing automation, and what's next for AI in compliance.