Wendy Heimann-Nunes Co-Authors Harvard Business Review Article on Immersive Experiences
The best immersive experiences don't rely on spectacle or technology alone—they guide audiences through psychological engagement by answering six fundamental questions. Co-Managing Partner Wendy Heimann-Nunes and USC professor Joseph C. Nunes explain why in their new article for Harvard Business Review.
IP strategy at the start: the decision that shapes everything
Our second installment in the Blooloop series examines a critical early decision for immersive projects: the choice between licensed and original IP.
Nolan Heimann at Licensing Expo 2025: Insights from the Show Floor
Co-Managing Partner David Schnider and Partner Gregory Pan reflect on an evolving licensing landscape in Las Vegas
Jane Davidson Featured in New Music Publishing Book
Associate Jane Davidson discusses AI legislation and creative protections in a newly released music publishing book by Bobby Borg and Michael Eames.
Jane Davidson Discusses the Future of the Recording Industry at USC Alumni Event
Nolan Heimann Associate Jane Davidson recently spoke at the USC Alumni Association Trojan Entertainment Network's "State of the Recording Industry" panel. The discussion covered key topics including globalization, AI in entertainment, and production incentives in California.