The Business of Reinvention: Creativity Meets Strategic Frameworks
Wendy Heimann‑Nunes & Mishawn Nolan explore how immersive and location‑based entertainment demands legal and business models built for change.
At Nolan Heimann, we believe that reinvention isn’t optional—it’s a discipline, especially in spaces where storytelling, technology and experience converge.
In their article “The business of reinvention” for Blooloop, our co‑founders Wendy Heimann‑Nunes (who brings deep experience in location‑based and immersive entertainment) and Mishawn Nolan (who specializes in media, entertainment, consumer experiences and intellectual property) explore how creative companies can stay ahead by designing their business models for change.
From their vantage point across film, television, live events, gaming and experiential entertainment, Wendy and Mishawn highlight:
The need to borrow across industries when traditional precedent fails, especially in the immersive & LBE (location‑based entertainment) sector.
How contract frameworks must evolve rather than just be tweaked; what worked yesterday is often not enough for today or tomorrow.
The importance of asking “what if” instead of “what is,” and anchoring innovation in values—so agility doesn’t become chaos.
Their article is a timely reminder that legal and strategic frameworks aren’t restraints—they can be springboards for imagination. We’re proud to have our leadership contributing to this evolving conversation.
