IP strategy at the start: the decision that shapes everything
Our second installment in the Blooloop series examines a critical early decision for immersive projects: the choice between licensed and original IP.
Wendy Heimann-Nunes & Mishawn Nolan Launch New Blooloop Series on the Legal Architecture of Immersive Experiences
Co-Managing Partners Wendy Heimann-Nunes and Mishawn Nolan launch a new Blooloop series examining the legal architecture behind immersive and experiential development — starting with why strong concepts so often stall before execution.