Future Forward Insights

Each of us at Nolan Heimann has an affinity for new frontiers, from immersive entertainment and influencer brands to blockchain, DAO’s, and the metaverse(s), we are attorneys with deep knowledge that provide detailed expertise in executing novel aspects of our clients’ strategies. Protecting IP, while planning for its future growth and monetization, is at the heart of what we do.

These insights are offered as an expression of our commitment to helping all creators and business makers structure their ventures on solid, authentic foundations to enable growth and transformation. Keep up-to-date with our monthly newsletter. Subscribe at the bottom of our site.

The Licensing Exchange Ep.2: Licensing in Motion: Steven Ekstract on the Future of Brands, Franchises & Fan Culture

The Licensing Exchange Ep.2: Licensing in Motion: Steven Ekstract on the Future of Brands, Franchises & Fan Culture

From the early days of License Global to the rise of YouTube-born IP, Steven Ekstract has seen the licensing world transform. In episode 2 of The Licensing Exchange, he shares how agility, partnership, and optimism keep the industry moving forward.

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Every Deal Is a Dance Ep.2: Building Change: Zubaida Bai on Engineering Empathy and Empowering Women to End Poverty

Every Deal Is a Dance Ep.2: Building Change: Zubaida Bai on Engineering Empathy and Empowering Women to End Poverty

Engineer and social entrepreneur Zubaida Bai, President & CEO of Grameen Foundation, joins Mishawn Nolan to explore how empathy and alignment drive sustainable change for women worldwide in this episode of Every Deal Is a Dance.

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Patenting for Inventors Ep.161: The Robots Are Coming… to Help You Patent! The Patent Office’s New Pilot Program for AI Patent Searches

Patenting for Inventors Ep.161: The Robots Are Coming… to Help You Patent! The Patent Office’s New Pilot Program for AI Patent Searches

The U.S. Patent and Trademark Office has invited AI to the patent table. In this episode of Patenting for Inventors, partner Adam Diament explains the new Automated Search Pilot Program — where artificial intelligence helps examiners identify prior art before human review.

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The Licensing Exchange Ep.1: From Garage to Global: Cindy Levitt on Building Hot Topic and the Evolution of Licensing

The Licensing Exchange Ep.1: From Garage to Global: Cindy Levitt on Building Hot Topic and the Evolution of Licensing

In the premiere of The Licensing Exchange, David Schnider and Greg Pan sit down with Cindy Levitt — former Senior VP of Licensing at Hot Topic — to explore how creative risk-taking turned niche ideas into a global licensing phenomenon.

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Patenting for Inventors Ep.159: Lululemon Sues Costco - A Fashion Lawsuit You Can’t Just Downward Dog Out Of

Patenting for Inventors Ep.159: Lululemon Sues Costco - A Fashion Lawsuit You Can’t Just Downward Dog Out Of

Lululemon is suing Costco, claiming knockoffs of its iconic activewear infringe patents, trademarks, and trade dress. In this Patenting for Inventors episode, Adam Diament explores the legal showdown between boutique brand and big-box giant.

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Patenting for Inventors Ep.158: The Pre-Patent Power Play: Can I License My Invention While It’s Still Patent Pending?

Patenting for Inventors Ep.158: The Pre-Patent Power Play: Can I License My Invention While It’s Still Patent Pending?

Wondering whether you can license your invention before the patent is granted? In this episode, patent attorney Adam Diament unpacks the practical strategies—and legal risks—of licensing while your patent is still pending. From early cash to future royalties, here’s what’s at stake.

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Patenting for Inventors Ep.154: Can AI be an Inventor? Guidance from the Patent Office

Patenting for Inventors Ep.154: Can AI be an Inventor? Guidance from the Patent Office

Can AI be named as an inventor on a patent? Not yet. In this episode, patent attorney Adam Diament breaks down the latest guidance from the USPTO on AI-assisted inventions. Learn what counts as a “significant human contribution,” how AI can (and can’t) support the patent process, and why proper inventorship still matters in the age of machine collaboration.

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Patenting for Inventors Ep.153: Lights, Camera, Patent! 10 Celebrities You Didn’t Know Were Patent Holders

Patenting for Inventors Ep.153: Lights, Camera, Patent! 10 Celebrities You Didn’t Know Were Patent Holders

Celebrities aren’t just stars on stage and screen—they’re inventors too! From Michael Jackson’s anti-gravity shoes to Hedy Lamarr’s revolutionary technology, discover how famous figures have made their mark in the world of innovation.

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Patenting for Inventors Ep.152: Can a Fancy Leg Stand on Its Own as a Trademark? The Recent Case of In re Kason

Patenting for Inventors Ep.152: Can a Fancy Leg Stand on Its Own as a Trademark? The Recent Case of In re Kason

Can a metal leg stand on its own as a trademark? In In re Kason, the TTAB rejected Kason Industries' attempt to trademark its telescoping restaurant equipment leg, ruling it was too functional for trademark protection. In this episode, Partner Adam Diament explores the key differences between design patents and trademarks, the legal hurdles of trade dress protection, and why functionality plays a critical role in intellectual property law.

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META This! Ep.5: Does Your Employer Own Your Invention? Take the Quiz

META This! Ep.5: Does Your Employer Own Your Invention? Take the Quiz

Adam Diament, our patent attorney, gets into it with Ted Nguyen, who specializes in entertainment law; it’s all about patent prosecution, utility patents, who owns what, and for how long.

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